As tennis fans around the globe eagerly anticipate the 2024 US Open, there’s a buzz that extends beyond the action on the court. The fashion statements made at Flushing Meadows are almost as iconic as the matches themselves, and once again, Lacoste has emerged as a brand to watch with its latest US Open Collection. Known for its elegant simplicity and enduring association with tennis, Lacoste continues to dominate the sport’s fashion scene, especially with top-tier athletes like Daniil Medvedev and Novak Djokovic donning the brand’s designs.
Lacoste, affectionately known as “the crocodile,” has a deep-rooted connection to tennis, a legacy that stretches back nearly a century. Founded by tennis legend René Lacoste, the French brand has always maintained a perfect balance between athletic performance and stylish sophistication. The 2024 US Open Collection is no exception, embodying the bold energy of New York’s Grand Slam while paying homage to the brand’s storied heritage.
Performance Meets Style: Lacoste’s Tennis Legacy
Lacoste’s connection to tennis is far more than a sponsorship or a fleeting trend; it is embedded in the DNA of the sport itself. René Lacoste was not only a pioneer in tennis fashion, but he was also an innovator in performance wear. His invention of the breathable polo shirt revolutionized the way athletes dressed on court, setting a new standard for sports apparel that has lasted to this day.
Fast forward to 2024, and Lacoste remains synonymous with both performance and style. For players like Daniil Medvedev and Novak Djokovic—two of the game’s brightest stars—Lacoste represents more than just a brand; it is a symbol of their own pursuit of greatness. Medvedev’s sleek, streamlined look and Djokovic’s signature athleticism are perfectly complemented by the brand’s technical yet fashionable designs.
The US Open presents a unique challenge for tennis players, with the sweltering New York heat and intense pressure of late-summer play. Lacoste’s new collection responds to these conditions with cutting-edge fabrics designed to keep athletes cool and comfortable during the grueling matches. Lightweight materials and moisture-wicking technology ensure that players can perform at their best while looking sharp under the bright lights of Arthur Ashe Stadium.
The 2024 Collection: Bold Colors and Clean Designs
This year’s Lacoste US Open Collection is unmistakably vibrant. In keeping with the energy of New York City, the collection features a palette of bold colors that stand out on the court. Bright blues, sharp reds, and striking greens dominate the range, all while staying true to Lacoste’s classic aesthetic. The collection combines the traditional elegance of the brand with a modern twist, capturing the essence of the US Open’s electric atmosphere.
For those who appreciate clean, minimalistic designs, Lacoste has maintained its trademark simplicity, offering options that reflect timeless sophistication. The designs may be simple, but they are anything but plain—subtle details, such as the signature crocodile logo and refined tailoring, elevate each piece. From polos to shorts, the collection strikes the perfect balance between functionality and flair.
Novak Djokovic and Daniil Medvedev: Champions of Style
As ambassadors of Lacoste, both Novak Djokovic and Daniil Medvedev have played an integral role in shaping the brand’s tennis identity. Djokovic, the reigning world No. 1, embodies the relentless drive for excellence that Lacoste has always stood for. His on-court presence, marked by unwavering focus and unparalleled fitness, is enhanced by Lacoste’s high-performance gear, which moves seamlessly with his game. The 2024 collection, with its mix of functionality and fashion, ensures that Djokovic not only feels great on the court but also looks every bit the champion.
Daniil Medvedev, meanwhile, brings a more rebellious energy to his Lacoste partnership. Known for his unorthodox playing style and tactical genius, Medvedev is a force to be reckoned with, and his Lacoste outfits mirror his unique approach to the game. His preference for bold, statement-making colors and designs has helped push Lacoste into the future while maintaining its classic roots. Both Djokovic and Medvedev continue to prove that Lacoste is the go-to brand for players who want to marry performance with personal style.
Lacoste: A Brand with Purpose
One of the reasons Lacoste continues to thrive in the tennis world is its deep sense of purpose. The brand goes beyond creating apparel—it fosters a community that celebrates the spirit of tennis. Lacoste’s partnerships with tournaments like the US Open help solidify its position not just as a fashion brand, but as a key player in the world of tennis.
In recent years, Lacoste has also been committed to sustainability, integrating eco-friendly materials and practices into their designs. With the 2024 collection, they continue this journey, using recycled materials in certain lines to reduce their environmental impact. It’s a nod to the brand’s future-facing philosophy, one that recognizes the importance of preserving the planet while excelling in sports fashion.
Conclusion: Why Lacoste’s US Open Collection Shines in 2024
As the 2024 US Open approaches, Lacoste’s presence is sure to be felt both on and off the court. With top athletes like Novak Djokovic and Daniil Medvedev wearing the brand’s latest designs, the collection highlights Lacoste’s timeless commitment to quality, performance, and style. From vibrant colors that match the energy of New York to high-performance fabrics that respond to the unique demands of the tournament, Lacoste continues to set the standard for tennis apparel.
Whether you’re a tennis player looking to elevate your game or a fan looking to wear the same gear as the pros, the Lacoste US Open Collection offers something for everyone. In 2024, the crocodile remains a symbol of both athletic excellence and iconic fashion—a perfect blend of heritage and innovation that defines what it means to compete at the highest level of tennis.
